Now synonymous with the brand itself, Tiffany’s packaging demonstrates the importance of luxury packaging for luxury products. In addition to instant brand recognition, premium packaging also creates an emotional connection with a brand that goes way beyond a mere shopping experience.
Storing and packing your products in luxury rigid gift boxes reinforces the idea that your retail products are an irresistible investment that your customers can’t resist reaching deep into their pockets to pay for.
Why Rigid Boxes Make An Amazing Product Presentation Solution
Unlike other display boxes which are made from corrugated or folding boxboards, rigid boxes are made from thick, solidified chipboard that is four times thicker than standard cardboard. Wrapped with paper or fabric and often assembled by hand, rigid boxes are high-quality, sturdy boxes that not only protect your products but also reflect the quality of your product.
As well as great packaging solutions, rigid boxes also function as luxury gift boxes that can be kept as keepsake boxes or repurposed to store valuable items. This creates a strong emotional connection between the consumer and brand that lasts way beyond a first impression. Due to the longevity of rigid boxes, some clients also opt to charge a higher price point for these luxurious packaging options as an optional extra to upgrade basic packaging. This creates a sense of exclusivity and helps to increase your average order value (AOV).
Custom rigid boxes also have a great selection of customizations, including embossing/ debossing, foil stamping, and spot gloss varnishes to highlight important elements of the box artwork. Rigid boxes can be made to suit your needs, whether it be as gift boxes, presentation boxes, or something else entirely. There are also many styles to choose from, including:
- Simple base with lift-off lid
- Slipcase and drawer
- Magnetic closure
- Collapsible boxes
Know What You Need For Your Product Presentation Box
With such a range of different options, choosing the best box size, type and design can feel incredibly overwhelming. However, one thing is for sure – you should always have the product at the forefront of your mind.
Choosing The Size, Style, And Shape Of Luxury Gift Boxes
Firstly, consider the size and type of your product and how it needs to be packaged. High-value, delicate items such as jewelry and phones, for example, may require an internal fitment to protect the product if dropped or mishandled during transit. Cosmetic and beauty products, on the other hand, may benefit from a transparent window that allows customers to see the product without opening the box. This ensures each product stays tidy on a retail shelf even during the hustle and bustle of busy shopping periods.
Designing A Rigid Box
Next, consider what the box is for and how you’d like the box to look and feel in the eyes and hands of your consumer. As an example, boxes used for packaging may require different design elements to boxes used for shop displays. Nevertheless, all rigid boxes should incorporate an element of your branding. Consider including brand logos, color schemes, and taglines to distinguish your product on the shelf. Also, consider box finishes and customizations like embossing and foil stamping to make your product packaging stand out from the crowd.
Building Your Rigid Box Specifications
Now that you have a detailed understanding of your requirements, you are in a great position to start building your rigid box specifications.
Choosing Board Grades
Rigid boxes can be produced in a range of shapes and sizes to suit all product types and brand requirements. Depending on the required thickness and sturdiness, rigid boxes are typically made from chipboard grades of 800, 1000, 1200, 1500, and 2500g with a thickness of between 1 and 3.5mm.
Choosing Paper Stock
Each rigid box is then coated with paper stock in a matte or glossy finish. The required finish depends heavily on what each brand hopes to achieve in terms of appearance and functionality. For aesthetic value, brands tend to opt for uncoated paper which absorbs more ink and creates a more vivid appearance. For functionality, wholesale rigid gift boxes can be made with coated paper which is more resistant to wear and tear.
Choosing Finishes And Coatings
In addition to the popular finishes of gloss and matte varnishes or laminations, wholesale luxury gift boxes can be finished with soft-touch laminate for a premium, velvet-like feel. Anti-scuff laminates are also available to help protect the packaging against wear and tear. This is particularly important if you intend your rigid boxes to be preserved as keepsakes.
Choosing Inserts Or Fitments
To help make sure that your product is held in place securely, there is a wide range of inserts or fitments that can be used. These inserts have a locator which the product sits to hold it in place. The product should be a tight fit to minimize any movement and potential damage during transit. There is a wide range of materials that can be used for the fitments such as printed cards, foam, and plastic vacuum-formed trays.
What To Look For In A Luxury Rigid Box Supplier
Finding the best luxury rigid box manufacturer is a vital element of your product’s journey. From briefing your initial specifications to receiving wholesale rigid boxes, your rigid box suppliers should support you in all stages from concept to production. Price is obviously important, but it is crucial that the supplier is able to provide high-quality samples prior to order to show the style, size, and materials that will be used for the main production. Once the artwork has been provided, they should also be able to provide printed samples for final approval. You need to be sure that the supplier is able to match your quality requirements in terms of the construction of the box and also print quality.
While there are numerous rigid box manufacturers in the UK, there are few rigid box suppliers that provide an all-in-one service from start to finish. Along with excellent customer service, the best luxury gift box suppliers will provide competitive pricing, production prototypes, and speedy turnaround times. While saving plenty of time, this level of support also reduces your bottom line.
As rigid boxes will not fold flat, delivery and storage can be more expensive than it is for basic packaging options such as folding boxboard cartons. To cater to this disadvantage, some rigid box manufacturers offer storage and distribution services to provide the most cost-effective and convenient packaging solutions.
More Than Just A Box
More than just a box, rigid boxes support your branding efforts to give the customer an unforgettable experience. Finding the right rigid box suppliers is, therefore, an important process that should not be rushed. Do your research, request samples, and, most importantly, work with a manufacturer that will support you at every step of the way.
At Maxipos, we are proud to have produced and manufactured a diverse range of custom rigid box packaging for promotions and product launches of some of the world’s most well-known brands, all of which have been designed and produced to the exact specifications requested by our clients.
We are well-known rigid box manufacturers in the UK, with bespoke manufacturing being our strength. Through our global supply base, we are able to produce custom rigid boxes in a wide variety of shapes, styles, and sizes to suit your requirements, allowing you to present your products in the ideal custom rigid box packaging for your brand.
Interested in rigid box packaging? For inspiration, browse through this diverse range of custom rigid box packaging designed for promotions and product launches of some of the world’s most well-known brands.