7 Major Web Design Trends for Business Owners in 2020

Are you looking for which Web Design Trends must follow a Business Owners, then you are in the right article. I Guide you 7 best Website Design Ideas that you must follow.

Business owners usually invest most of their energy in core business tasks and employee management. Depending on the scope of work and size of your team, you might or might not have design professionals on the payroll. Either way, it’s useful for your business planning to learn a thing or two about trends in web design.

7 Major Web Design Trends for Business Owners in 2020

7 Major Web Design Trends for Business Owners in 2020

Animated typography

The animation as we know it usually includes static observes and motion graphics of different kinds. What we can expect in 2020 is that observers and website users will become active participants in animation.

In other words, web designers are working on animated typography, also known as kinetic typography. To cut a long story short, this means that users will trigger the movement of fonts via different actions they do on the website. Apart from being fun and interactive, this feature opens a lot of room for original visual solutions on business branding.

Huge fonts

If you take a closer look at covers of different books, magazines, and brochures printed in 2019, you’ll see that they’re dominated by big or huge fonts. This trend is spreading to web design, as well.

By using such fonts, you’ll have more options for using contrast on your website and other online places important for your business. For instance, you can use these features on your homepage. Your business name can be written in huge fonts, your tagline in mid-sized ones, and your mission in regular fonts.

Another place where huge fonts can come in handy is landing pages. They can be used to highlight the names of products or emphasize different special discounts and deals.

Card-based outlines

What seemed like a momentary fad on Windows-powered Nokia phones has found its way to other design features.

In 2020, we can expect growth in the number of websites that rely on card-based design. Such options are mobile-friendly, which is a great advantage for business owners who don’t want to launch a separate business app.

Many website builders already offer different templates with such outlines. If you’re about to launch a business website, you might want to check them out.

In case you already have a website, you can ask your designer to introduce card elements to some of its sections.

Vintage colors and fonts

The more advanced technology gets, the more visual blasts from the past we can see. From what we can see today, web designers will exploit vintage colors and fonts in 2020.

This trend can be observed in two different ways.

On the one hand, business owners working in some niches will benefit from it. For instance, the food and drinks industry, as well as the fashion industry often rely on vintage solutions. For many users, noticing a vintage logo on a bottle of juice or an old clothes pattern brings back pleasant memories. For businesses in eCommerce, vintage is always welcome.

On the other hand, entrepreneurs in the IT-industry and financial niches should stick with modern visual solutions on their websites. Simply put, their clients expect them to keep pushing the envelope all the time, so those business owners can turn to innovative web visuals.

Illustrations instead of images

From explainer videos and home pages to apps and infographics, illustrations have taken web design by storm.

As explained by the guys behind the web design company from Houston, these visual solutions provide many different options. You can provoke a whole range of emotions and reactions from the target audience. What’s more, using illustrations on your website prevents you from copy infringement issues, which often happens with protected images.

On the negative side, it might be time-consuming and a bit costly to keep ordering illustrations all the time. Still, refreshing your visual appearance with illustrations would be a nice way to start your 2020 on the Web.

Curvy and wavy shapes

Website owners who want to follow design trends should opt for curvy and wavy shapes on their websites. It’s not unusual that design moves toward such lines when technology takes a new and stronger momentum.

Since we’ll see the further rise of artificial intelligence and virtual reality, designers respond to these developments through calmer visuals.

So, if you want to calm down your visitors and let them know that you’re a trustworthy venture, apply such shapes in delicate website sections, like payment checkouts.

The entire Web seems to be rushing somewhere. Smooth curvy lines are here to relax the ambiance and highlight security.

Straightforward landing pages

Digital technology is getting more diverse and design is moving toward vintage and soothing solutions. Landing pages, on the other hand, are going to be more simplified and reduced to their practical functions.

From product-selling landing pages to those promotional ones, don’t try to squeeze too many details into them. You want your visitors to understand your visual and textual message there in the blink of an eye.

That’s why landing pages with high conversion rates in 2020 won’t contain any unnecessary elements. Stick to the main purpose of every landing page and communicate it with concise visual and textual messages.


Entrepreneurs need to keep their eyes open when it comes to design trends. The visual aspect of their business can make a huge difference, from their websites and apps to presentations and infographics. As new trends are emerging on the market, business owners need to implement them in their visuals.

This will ensure keeping a place among visually enticing brands. In turn, this will generate more leads, attract more customers, and bring more profits.

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  1. The landing page should be prioritized in the web design process, as it’s likely to be the first page someone finds on a site. It should provide a clear message, as to what the business offers, not to mention simple navigation to other areas of the site.

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