Are you looking to broaden your audience reach? With the business climate becoming more challenging because of the pandemic, visibility is essential. Having a visible website in the leading search engines is non-negotiable.
Interestingly, only 64% of small businesses have websites. Even if you already have one, you shouldn’t rest on your laurels. You need to maximize your website through search engine optimization (SEO).
SEO is the process of improving your site to make it relevant enough to land high in search engines like Google. However, SEO is not as simple as you may think it is. It involves strategies that continue to evolve.
Thus, if you wish to improve SEO rankings, you need to use the most effective strategies to your advantage. Continue reading below for five SEO tips that will boost your site’s visibility this year.
5 SEO Tips to Improve Your Rank in Search Engines
1. Optimize for Voice Search
One of the biggest trends that are reshaping the dynamic world of SEO is voice search. Products like Google’s Assistant are changing the way people conduct their searches. Traditional SEO may not be work as effectively as it should if you don’t optimize for voice search.
This is because voice search optimization involves more natural phrasing of your words. Compared to text searches that feature compressed phrases like “best pizza in New York 2021,” voice search demands a more natural approach.
In this case, your audience will likely ask their Google Assistant the question “what is the best pizza in New York for this year?” Thus, you need to optimize your long-tail keywords to make them more natural.
You need to tailor your content by focusing on answering the important questions. These are your what/how/why/where questions that you need to answer.
2. User Experience is Paramount
Focusing on user experience is still one of the best ways to improve your rank in search engines. This means having a website that aims to provide a top-notch user experience.
To do this, you need to determine what your target audience wants. The consensus is that consumers want a website that is easy to navigate. They don’t want a confusing site with a disruptive flow.
Make sure your site is user-friendly. Your layout should be easy to read. Your buttons should also be easy to find.
Furthermore, make sure your website is visually appealing. If you fail in any of these elements, you can expect your SEO performance goals to take a devastating hit. Keep in mind that a big part of SEO is your website traffic KPIs.
If your audience doesn’t want to stay long on your website, then your search engine rankings will dip. Thankfully, putting up a solid website becomes easy if you hire the right SEO services Atlanta has to offer.
3. Optimize for Mobile Devices
Mobile devices will continue to play a big role in consumer behavior. The pandemic led to an increase in consumers shopping through their mobile devices. Thus, you need to improve your mobile pages.
This is because Google now ranks web pages according to their web compatibility. Through Google’s mobile-first index, they can see if your website works on mobile phones as it does on a computer.
This means that even if your site is flawless on a desktop or laptop, if it becomes sluggish on a tablet or smartphone, Google will rank your site lower. The key is to ensure that your site performs and appears on a mobile device the same way it does on a computer.
You need to design your site’s navigation for both desktop and mobile browsing. If ever your site comes with extra elements like pop-ups, make sure they don’t interfere with the overall mobile browsing experience of your visitors.
4. Use Google My Business and Google Search Console
If you’re a small business and you want to create more traction in your local community, you need to register your business on Google My Business and Google Search Console.
Registering in Google My Business will boost your relevant geographic search results. You can experience its impact in a few weeks after your registration. Upon signing up, Google will send you a postcard that you will use to verify your business.
This verification will also tell Google where they can find your physical location. After getting your verification, your chances of appearing on Google Maps and geographic search results also increase.
As for the Google Search Console, it is a free service that lets you submit your site and sitemap for indexing. Using the service will send Google the message that your site exists. Moreover, you can use its other features to further boost your online presence.
For starters, you can check the other companies that are linking to yours. This is important since you want high-quality links redirecting users to your site.
Another feature is that it helps eliminate any crawling errors on your website. You can also use it to identify the kinds of search queries that increase your website traffic.
5. Speed Always Matters
Last but not least, you want to increase the loading speed of your website. Whether it’s a Google search or Bing search your customers perform, once they reach your website, one of the first things they will notice is your site’s speed.
There are different methods for speeding up your website. If you’re about to build your site, invest in a reliable web hosting plan.
Also, you need to optimize your images. Use the JPEG or PNG formats in all your images as much as you can. Do away with TIFF and BMP formats. Additionally, enable caching on your website.
This will reduce the load of your system resources and speed up your site’s loading times.
Go Beyond Ranking High on Search Engines
By following these SEO tips, you can improve your rankings in some of the leading search engines faster. You can expand your reach and attract new leads for conversions. However, upping your SEO game is only one of the keys to effective marketing.
Go beyond SEO rankings by covering all bases. Check out our other topics that will boost your marketing strategies.